Koil means temple. Alwar is a devotee who identified himself with God. Just as God keeps His devotee firmly in his heart, God is consecrated in the temple. That is why, temple is called Koil Alwar. Tirumajjana has become Tirumanjana. Tiru means Sri and majjana means bath or an auspicious bath. That is cleansing and consecrating the temple. There will be Tirumanjana for Tirumala temple four times a year. The entire temple is completely cleaned on Tuesdays before Ugadi, Anivara Asthana, Brahmotsavas, and Vaikuntha Ekadashi in Koil Alwar Tirumanjana. This is performed like a big yagnya.
Paid devotees can also participate in Koil Alwar Thirumanjanam. Those who participate in the seva get the beneficial virtue of having cleansed the temple.
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