Utsava Beram is known as Malayappa Swamy or Utsava Srinivasa Murthy in Tirumala. There is a reference to it in 1339 AD. This deity appears to the devotees in all the utsavas held outside the temple such as Nityotsavas (daily ceremonies), Varotsavas (weekly ceremonies), Masotsavas (monthly ceremonies) and Varshikotsavas (annual ceremonies). It is also made of five precious metals and its height is about 30 inches, Since the idol was found in the Malayappa kona (a recess of Malayappa hill),it is called Malayappa Swami.
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